3D Motion Graphics

3D Motion Graphics for Sports

Stadium fly-throughs, animated 3D team logos, and broadcast-quality rendered sequences built for LED video boards and ribbon boards alike.

Boston Celtics animated 3D logo render

3D animation is where a lot of the most memorable in-venue moments come from: a team logo that spins and catches light like polished metal, a camera move that flies through a stadium that doesn't exist yet, a mascot rendered with enough depth and weight to feel real on a 40-foot screen. It takes broadcast-grade 3D pipelines to pull off, which is where most in-house venue teams and hardware vendors fall short.

We build these sequences the same way a broadcast network or film studio would: modeling, lighting, and rendering each shot specifically for your team's brand and your venue's screens, then optimizing the final export for whatever hardware it needs to run on.

What We Produce

3D Motion Graphics FAQs

Do you need our team's 3D logo files to start?

No, we can build a 3D version from a flat vector or raster logo. If a 3D model already exists we're happy to use it, but it's not a requirement.

Can the same 3D animation be reused across ribbon board and video board?

Yes. We typically build a master 3D asset once, then reformat and re-time it for each screen's aspect ratio: ribbon board, jumbotron, or scoreboard.

How realistic can a stadium fly-through look?

As realistic as broadcast and film-grade rendering allows. We build lighting, camera moves, and materials the same way a broadcast network or studio would, not with real-time game engine shortcuts.

Related Services

Team Intro Videos

3D animation is a core building block of most starting-lineup and hype video packages.

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Team Branding

Animated 3D logo work as part of a full venue branding and identity package.

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See 3D work for NHL and NBA teams, or request a quote.