NBA arenas run 41-plus home games a season with tight video board rotations: scoreboard and jumbotron content built to stay fresh across a long season without a full custom build for every night.
An animated 3D logo built from the Celtics' primary mark, designed for looping display and screensaver use.
A "Make Some Noise" in-game prompt branded for the LA Lakers, built to spike crowd energy during key moments.
Most NBA engagements center on scoreboard graphics for live stats and shot-clock displays, 3D motion graphics for logo animation, and in-game crowd-engagement games.